About Vitrine
Vitrine is a collection management platform that helps museums, galleries, and hobbyist collectors catalog, organise, track value, and showcase their collections. It gives every collector a professional CMS and public website. Plans start free, with paid plans from £5 a month.
Most collection management tools fall into one of two camps: expensive institutional software built for large museums, or outdated desktop apps built for hobbyists in the 1990s. Vitrine sits in the gap — modern, web-based, and priced so that a coin collector in their spare room gets the same quality of tools as a regional gallery.
It is really two products sharing one foundation. Pick the one you are, and the rest of this page follows.
It knows what you collect
Most collection software gives you a box called “Artist” and expects you to put a mint mark in it. Vitrine asks what you collect and changes to suit.
Pick from 21 collection types and the fields change with them. A card collector gets Set, Manufacturer, Player and Cert No. A coin collector gets Denomination, Mint, Year and Grade. Collect more than one thing and you can run several at once. Each object inherits the type of your collection, or overrides it on its own.
Grading is part of the record proper. Grade, grading company and certification number are real fields, so you can search and sort on them and see them broken down in your analytics. Everything the type calls for is already there without you building it.
- Trading Cards & TCGs
- Coins & Banknotes
- Stamps & Postal History
- Watches & Clocks
- Vinyl & Recorded Music
- Wine & Spirits
- Art & Paintings
- Comics & Graphic Novels
- Books & Manuscripts
- Toys, Models & Figures
- Video Games & Consoles
- Militaria & Arms
- Sports Memorabilia
- Fashion, Sneakers & Streetwear
- Jewellery & Gemstones
- Ceramics & Glass
- Natural History
- Automobilia & Vehicles
- Cameras & Technology
- Antiques & Collectables
- A museum or general collection
Every collection gets a real website
Your collection gets its own website, at its own address, with a design chosen to suit what you collect.
Each design is a whole treatment. It sets the masthead, the way the collection is laid out, the arrangement of a single object’s page, and the typefaces it is all set in. Two designs may share a grid, but never share everything.
Minimal
Works matted on white with generous space and a quiet label beneath. A white-cube hang.
plate grid · rule chrome
Dramatic
Dark and atmospheric. Full-bleed tiles butt together; titles appear as you move across them.
spotlight grid · rule chrome
Archival
A numbered catalogue. Every entry is a ruled row with its thumbnail, details and date.
catalogue grid · rule chrome
Editorial
Bold and high-contrast. Each work gets its own spread, alternating left and right.
editorial grid · hard chrome
Classic
Deep navy and gold. Works are framed and matted like plates in a bound volume.
plate grid · soft chrome
Cover
Full-viewport hero, then the collection reveals one wide cinematic band at a time.
stack grid · rule chrome
Curator
Text-first. A large introduction, then a reading catalogue with an excerpt for each work.
catalogue grid · rule chrome
Magazine
Asymmetric mosaic of mixed tile sizes. High impact, never a regular pulse.
mosaic grid · hard chrome
Salon
Fixed sidebar identity, with the collection hung salon-style at natural heights.
salon grid · soft chrome
Then adjust it: hero height, columns, image shape, card padding, how much label text shows, light or dark, your own colours and fonts. Each design only shows you the controls it actually uses, so you are never moving a slider that does nothing.
What the free plan includes
Five more, on Professional
Flip
ProfessionalCovers face out in a rack, one square on and the rest raked away. Arrow through them, or click one to bring it forward.
flip grid · rule chrome · from 8 items
Foil
ProfessionalA fanned hand of cards with one held up in its mount. The foil catches the light as you move across it.
foil grid · soft chrome · from 5 items
Northlight
ProfessionalA lit case. Pieces stand on glass shelves under spotlights; pick one and it steps out onto a plinth.
northlight grid · rule chrome · from 6 items
Verso
ProfessionalThe object on one card face and its catalogue entry on the other. Turn a single card, or turn the whole tray at once.
verso grid · rule chrome · from 4 items
Viewfinder
ProfessionalThe collection seen through a finder, one frame at a time. Wind the lever for the next object.
viewfinder grid · hard chrome · from 4 items
Every site is hosted at vitrinecms.com/your-collection. Nothing to set up and no domain to buy.
Group part of a collection and give it its own page
“Struck in Gold.” “Everything from the 1986 Fleer set.” “The ones I actually paid too much for.”
Pick the members by hand, or write a rule and let it fill itself. Anything matching stays in as you add to the collection, and you can pin or drop individual items when the filter gets it slightly wrong.
A published set gets its own page on your site, its own place in the navigation, and a card on your homepage. Choose how visitors move through it: a plain grid, a cover flow, a carousel, a filmstrip, objects stood on shelves, a darkroom contact sheet, a dated timeline, or one item per screen for phones. Covers build themselves from the items inside, so there is nothing to upload.
Unlimited, on every plan including the free one.
Be found by people who collect what you collect
Discover is a public directory of collections on Vitrine. It browses objects, so people find the piece first and the collection second.
Someone looking for early Staffordshire figures sees the figures, then finds the collection they belong to. Filter by any of 62 collecting categories, search by object, or look up a collection by name. Items can carry their own category, so the odd Roman coin in a militaria collection still surfaces under Coins & Medals.
Listing is off until you turn it on, and only objects you have already published to your own site appear. Once listed, people can message you about a piece, a trade or a question of attribution, and it lands in your inbox instead of your email. You can switch messages off and stay a listing only.
Keep track of what you are still after
Every collector keeps this list somewhere. A notes app, a spreadsheet, the back of their head.
Record what you are hunting, how badly you want it, and what you are willing to pay. Publish it to your site and other collectors can see what you are looking for. Occasionally that is how you find it.
What you paid, what it’s worth
Record a purchase price and an estimated value against every object and see the collection’s total, its cost, and the difference between them.
Buy in dollars and sell in pounds and the sums still work. Seven currencies are supported, converted to whichever you count in.
None of it is public unless you say so. Values are hidden on your site by default.
Show someone the collection without publishing it
Create a private link, send it to a valuer or an insurer, and set it to expire when you are done.
It works without an account at the other end and it does not touch what is on your public site. Unlimited links, from Hobbyist up.
Import what you already have, and see what it adds up to
Bring an existing spreadsheet in as CSV, and take the whole collection back out the same way whenever you like.
Your data stays yours, and the export button is always there. The analytics view breaks the collection down by type, medium and status, and tracks what you have paid against what it is worth.
Hobbyist also gives you 100 MB for documents: receipts, certificates, valuations and provenance, attached to the objects they belong to.
Two things you can use without signing up
An insurance inventory generator and a condition report builder, both free.
The inventory tool turns a list of what you own into a document an insurer will accept. The condition report builder gives you a damage map you can mark up. Both run in your browser. Nothing is uploaded, and we do not ask for your email.
What each plan holds
| Community | Hobbyist | |
|---|---|---|
| Objects | 100 | 1,000 |
| Photos per object | 1 | 5 |
| Site designs | 3 | 9 |
| Documents | — | 100 MB |
| Private share links | — | Unlimited |
| Analytics & CSV | — | Yes |
| Choose your web address | — | Yes |
| Remove Vitrine badge | — | Yes |
| Collection sets | Unlimited | Unlimited |
| Wishlist | Yes | Yes |
| Discover listing | Yes | Yes |
The professional plans, for museums and galleries working with staff, are on the other side of this page.
What we believe
Accessible to everyone
Professional collection management should not cost thousands of pounds per year. We price Vitrine so that individual collectors and small institutions can afford the same tools as large museums.
Your data, always
You own your collection data. You can export it as CSV at any time. We will never lock you in, sell your data, or hold your catalogue hostage behind a paywall.
Built for collectors, by people who get it
Collectors have specific needs — grading, provenance, condition reports, value tracking, insurance documentation. We build for those needs, not for generic inventory management.
Actively maintained
Too many collection apps become abandonware. Vitrine is built on a sustainable business model with a paying customer base, which means continued development and long-term reliability.
Get started
Vitrine is free to try — no credit card required. Read our guide to see what's possible, or browse public collections to get a feel for the platform.